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Poptential™ High School Economics Curriculum by Certell Offers Free Stock Market Investment Lessons

INDIANAPOLIS, Ind. — October historically has been a month of notable volatility in the stock market, with historic crashes like the 1929 Great Depression and Black Monday in 1987. These events have given rise to a sense of “Octoberphobia” among some investors. Lessons on these events and others are included in Common Sense Economics from Poptential™, a comprehensive and free high school digital curriculum. Click to tweet.

“It’s never too early for teachers to engage students in discussions about the history of the stock market, its impact on economic growth or decline, and how it can potentially empower students to invest in their own futures,” said Julie Smitherman, a former social studies teacher and director of content at Certell, Inc., the nonprofit behind Poptential.

Poptential course packages boost student engagement by using a variety of pop culture media to illustrate concepts, including those taken from sitcoms, movies, animations, cartoons, late-night shows, and other sources. Lessons on the history of the stock market and how to invest in stocks are covered in the new 2023 Poptential Common Sense Economics e-book, including:

Investing for the future: Students can learn about the two broad categories of equity mutual funds—managed and indexed funds—in a chapter on investing. The material covers how a diverse holding of stocks over the long term can mitigate risk and offer attractive returns. This underscores the wisdom of using stock market investments as a retirement strategy.

The stock market is for small investors too: The Poptential November 15 Bell Ringer showcases that Investing in the stock market need not be intimidating. Investing in mutual funds or exchange-traded funds (ETFs) offers individuals a pathway to participate in the stock market. A video clip explains the difference between these two investment vehicles.

Understanding stock market crashes: Poptential’s October 19 Bell Ringer explains how companies raise capital by selling stock and underscores that owning a company’s stock allows individuals to participate in the performance of that company, whether positive or negative. A video clip delves into historical market crashes, including their role in the 1929 Great Depression and the global recession of 2008.

Professionals profiting from market collapses: Throughout history, astute investment professionals have capitalized on market crashes. Those who can gauge the fragility of the financial markets and trade accordingly can profit from market downturns. This video clip from the movie “The Big Short,” featured in the Poptential March 16 Bell Ringer, highlights how investment professionals try to predict market swings and discuss strategies for profiting from market downturns.

Poptential course packages include everything instructors need to teach a subject, including lessons, e-books, bell ringers, quizzes, and tests. The curriculum is standards-based and developed by teachers.

Poptential is available via a digital platform that allows students to access lessons even in poor bandwidth environments. Course packages in American History, World History, U.S. Government/Civics, and Economics are available free at www.poptential.org.

About Certell, Inc.

Certell is a 501(c)(3) nonprofit dedicated to fostering a generation of independent thinkers. With over 100,000 users across the United States, Certell’s Poptential™ family of free social studies courses has garnered numerous awards, including recognition from EdTech Digest Awards, Tech&Learning, Tech Edvocate Awards, the National Association of Economics Educators, and Civvys Awards. For more information about Poptential™ and Certell’s mission, please visit www.poptential.org.

Crunch the numbers: The latest edtech data you can use right now

Tech leaders who are focused on data privacy must carefully examine the way their district's data is stored

Study.com released new survey data last month that sheds light on parents’ evolving attitudes towards the role of schools as students head into the third school year post-pandemic. The education platform surveyed parents in California and Texas to understand their perspectives on their children’s education. Notably, 55 percent and 47 percent of parents in California and Texas, respectively, support extending the school year to provide students with increased learning time, and 46 percent of California parents and 43 percent of Texas parents favor the use of A.I. tools like ChatGPT for academic help in schools.

Across both states, a significant number of respondents believe in a shared responsibility between parents and schools to foster academic growth. Over a third assign a major or complete responsibility to schools in this regard. However, a large percentage of parents in California (28 percent) and Texas (27 percent) feel that schools are taking minimal or no responsibility post-pandemic to help their child catch-up academically. A significant number of parents demonstrated dedication to improving their child’s education through the utilization of district and schoolwide resources as well as support in the home:

  • 37 percent of California parents and 41 percent of Texas parents have sought external educational support, such as tutoring or counseling, for their children.
  • In California, most parents have sought tutoring or study sessions (26 percent), homework help or after-school programs (23 percent), or educational online platforms (20 percent).
  • In Texas, most parents have sought tutoring or study sessions (31 percent), homework help or after-school programs (19 percent) educational online platforms (16 percent).

The enduring consequences of academic disruptions caused by the COVID-19 pandemic underpin the motivations driving parents to seek additional support tools for their children’s education. In both states, more than a third of parents reported a substantial negative impact on their child’s academic performance due to the pandemic and related social-emotional challenges.

  • 46 percent of California parents and 40 percent of Texas parents say their child faced social-emotional challenges impacting their academics.
  • 65 percent of California parents and 69 percent of Texas parents are very or somewhat concerned about the long-term impact of learning loss on their child’s academic, career, and socioeconomic success.

The third school year post-pandemic emerges as a pivotal moment for parents to incorporate effective learning resources into their children’s academic journeys, such as A.I. or tutoring, to help mitigate the wide-ranging negative effects of the pandemic.

“Despite most parents feeling like they have the resources available to assist their child, the majority of them struggle with specific subjects, especially math,” said Rachel Mead, Director of Tutoring at Study.com. “The start of the school year is an ideal time for parents to implement additional learning supports such as supplemental online resources or the formulation of a structured home learning plan.”

The survey data was collected via two Pollfish online surveys during August 2023, with 526 parent respondents in California and 449 parent respondents in Texas. See the full survey data at this link: https://study.com/resources/parents-playing-catchup-in-california-texas.html


Teachers across Canada say it’s time to embrace new teaching models to better align with the realities, opportunities and challenges of today’s classroom and tomorrow’s workplace. In a new survey from Microsoft of over 500 Canadian teachers and school leaders, most said schools need to do more to adapt to the evolving needs of students. Teachers are calling for changes that make classrooms more engaging, inclusive and relevant for a new digital era.

New models for a new era of digital innovation

Teachers across the country say it’s time to embrace new teaching models. (CNW Group/Microsoft Canada Inc.)

From AI to interconnected smart devices, teachers recognize that the rapid pace of technological innovation is changing the workforce students will be joining, but few classrooms are teaching the skills students need to succeed in the new digital world. In fact, ninety percent of teachers surveyed agree it’s important to teach students the digital skills they’ll need for modern life, but only half of teachers (52 percent) say students are taught in ways that are relevant to the skills they need for the future.

Strikingly, the survey revealed an overwhelming majority of teachers (79 percent) felt data literacy and digital citizenship were essential skills for today’s students, but these topics were only taught in 22 and 53 percent of classrooms respectively. While teachers have just begun to consider the implications of AI in education, 41 percent of teachers believe that students should learn about generative AI to better equip them for life outside school and in their careers. That number rose to 50 percent among teachers of grades 7-12.

“It’s crucial that we listen to teachers so we can better empower students in their learning and be prepared to contribute to Canada’s economic future” said Elka Walsh, Associate Vice President, Learning & Teaching, at Microsoft Canada. “We have a responsibility to address these gaps, reignite a love of learning, and help students thrive in a digital world.”

Digital tools more prevalent since the pandemic, but not used effectively

For many teachers, the pandemic spurred the adoption of digitally enhanced learning in the classroom. Eighty-two percent of teachers surveyed said their school’s use of digital tools started or increased with the pandemic. But only 35 percent of respondents said most teachers are equipped with the best digital tools to help them teach and a similar number (34 percent) said teachers receive the training needed to use these tools effectively. Six out of ten respondents said teaching methods should change to make the most of these tools. Among the most promising use cases for teachers, according to the survey, was time management. Eighty percent of teachers agree they need more tools to help them manage their time more productively – an unsurprising stat given that 86 percent of teachers rate their workload as high or very high.

The results also indicated a clear difference in approach to technology in the classroom between those schools with an established sustainable digital strategy and those without. When asked if students were more engaged when digital tools are used in the classroom, three quarters of respondents with a digital strategy agreed. Among teachers in schools without a digital strategy, fewer than half agreed technology helped to increase engagement.

Engagement and inclusion need a boost

It is apparent that teachers are struggling to keep students engaged, particularly when faced with the emotional and wellbeing challenges related to the pandemic. Only half of teachers surveyed (51 percent) said students are taught in ways that engage them and keep their interest and only a third (35 percent) agree schools are succeeding in helping to address students mental and emotional wellbeing.

Today’s teachers know inclusion and accessibility is crucial to help every student reach their potential. Ninety-five percent said inclusive and accessible teaching resources are somewhat or very important. But only 48 percent say current teaching methods are inclusive and only 46 percent feel students are taught in ways that are responsive to their individual needs. Teachers also want schools to do more to address the mental and emotional wellbeing of students (74 percent) and feel students are still emotionally challenged by the disruption of the pandemic (72 percent).

“Canada’s teachers are telling us we need revitalized learning models so their students don’t get left behind” said Marc Seaman, Vice President, Education Segment for Microsoft Canada. “New models are critical to improve outcomes for all students and prepare them for the digital future.”


The “The State of EdTech: Product-Market Fit in a Post-COVID, Blended Learning Environment” report has been added to  ResearchAndMarkets.com’s offering.

The objective of this report is to inform and inspire the EdTech community – including educators, policymakers, entrepreneurs, and investors – by synthesizing the views of innovators who are active across a wide range of EdTech segments and educational institutions.

This report aims to provide insights and guidance for EdTech companies seeking to achieve product-market fit in a post-pandemic blended learning environment. It does so through a combination of qualitative interviews with EdTech leaders and quantitative data analysis to address the challenges and opportunities in the EdTech sector.

The report emphasizes the importance of EdTech in nurturing the intellect and character of future generations and highlights the significant impact it can have when it succeeds in its mission. Achieving product-market fit in EdTech is not just about creating a successful app or platform; it’s about equipping learners with the tools they need to thrive, understand the world critically, and face life’s challenges with resilience.

By providing a holistic understanding of EdTech’s transformative potential and the dynamics of the sector during the pandemic, the report aims to help EdTech companies make informed decisions and execute thoughtful strategies. It underlines the need for strategic planning and execution to ensure that EdTech products are aligned with the needs of learners and educators.

EdTech innovators must also navigate various challenges, including diverse educational needs, institutional norms, and cultural considerations. The education sector operates differently from the tech world, leading to potential tensions among stakeholders. Aligning timing and planning is essential to ensure that EdTech products meet the evolving needs of both learners and the broader community.

Practicality often trumps high-end features in the EdTech industry, as schools seek tools to address everyday challenges like grading and classroom management. As classroom sizes increase, there’s a growing demand for solutions that can manage larger groups and ease teacher workloads. The focus is on technologies that integrate seamlessly into education to enhance the learning process.

The shift to online and blended learning models, accelerated by the pandemic, is likely to continue. Institutions see these models as opportunities to reduce costs, increase enrollment, and provide flexibility to students. However, maintaining the quality of education and socio-emotional skill development remains crucial.

Accessibility, flexibility, and inclusivity are key considerations in EdTech. Accommodating diverse learning styles, facilitating asynchronous learning, and ensuring equitable access to tools are priorities. Personalizing education to individual student needs is a prominent trend.

Collaboration with educational institutions and the public sector is often essential for EdTech growth. Navigating bureaucratic procedures and bridging gaps can lead to successful partnerships.

EdTech should enhance the learning experience rather than replace it. While technology can amplify effective teaching, it cannot compensate for poor teaching. The human element, including social connections and mental well-being, remains vital in education.

Balancing analog and digital content is an ongoing conversation, but the pandemic emphasized digital access as a fundamental right. A surge in funding has led to the launch or expansion of many new platforms and tools, requiring those in the EdTech industry to assess their position in education budgets.

Preparing for profound changes in the EdTech ecosystem is crucial. Supporting educators, upskilling deployment teams, and ensuring organizations have the resources to sustain digital progress are integral to future growth. Additionally, the potential of AI to drive alternative assessment methods could reshape educational practices and outcomes.

This report will provide answers to the following questions:

  • How can EdTech providers best achieve product-market fit?
  • What are popular views on blended learning environments?
  • How has the pandemic impacted the reputation and viability of EdTech?
  • Which areas of EdTech are being overlooked?
  • What are the benefits and risks of gamification and other digital trends?
  • What strategies and trends signify potential growth trajectories for EdTech?

How AI could save–or sink–creative writing in schools

AI can be a powerful tool for rapid feedback and iterative prototyping, reshaping the future of education--and of creative writing.

Key points

This story originally appeared on the Christensen Institute’s blog and is reposted here with permission.

Ninth-grade English was a paradox for me—both the best and worst year for helping me learn to write. 

Every month, my Advanced English teacher, Mr. Johnson, assigned our class one of the classics of English literature and expected us to demonstrate what we had learned with an accompanying essay. He set a high bar for clearly articulated theses, well-structured paragraphs, well-crafted sentences, and supporting quotes from the text. I credit Mr. Johnson’s class for eventually helping me pass the AP Writing exam my senior year without ever taking an AP-level English class.

However, that same 9th-grade English class also planted the seeds of debilitating habits and mindsets in my writing process. Mr. Johnson was willing to provide feedback on drafts. But the demands of all my other classes and activities rarely afforded me the time to take him up on his offer. Consequently, I found myself in a pressure cooker each month, drafting essays in the final days and hours before they were due. The ticking clock and the weight of a looming grade forced me into a mindset where every sentence had to be near-perfect in my desperation to maintain my academic record. Writing became less of an exploration of ideas and more of a high-stakes gamble.

Fortunately, schools and society seem to be entering an era in which AI could completely upend the dysfunctional part of my 9th-grade English experience.

The damaging mindsets forged by conventional grading

The pressure I felt to craft near-perfect drafts on the first attempt is hardly unique to me—it’s symptomatic of a broader issue common across US K–12 education. In most classrooms, students don’t iterate on their work. With all the volumes of content to be covered, there just isn’t time in either the class period or the school year for cycles of feedback. Instead, teachers give assignments, students complete those assignments, teachers grade students’ work, and each assignment grade leaves an indelible impact on a students’ final grade for that class. Grades from individual classes then get averaged together, semester by semester, into GPAs that permanently carry the marks of any prior failures and shortcomings in a students’ learning. 

I suspect these norms of practice are major cultivators of what Stanford psychologist Carol Dweck would term a ‘fixed mindset.’ They create a stifling atmosphere where failure is a brand to be avoided rather than an experience to learn from. The binary of ‘success’ and ‘failure’ prevails, leaving little room for trial and error, an invaluable aspect of the learning process. The emphasis on the end product over the process perpetuates the fear of failure, curbing creativity, curiosity, and the potential for new discoveries. The outcome? A learning experience that prioritizes safe choices and known paths over innovative thinking and problem-solving.

Now, more than ever, students’ future success in an ever-changing world requires that they learn how to think critically and creatively while collaborating with others to solve complex problems. But the unwritten curriculum of most schools—instilling process perfectionism through rewarding flawless performance—is probably doing more harm than good.

The threat and opportunity of AI

Against this backdrop, there’s a lurking concern that AI is just going to help students find mindless shortcuts for cheating their way to good grades. But that’s only a risk if schools and teachers hold a low bar for what they expect of their students. Wharton professor, Ethan Mollick, made a compelling argument in his ASU+GSV talk last April that ChatGPT should really mean the end of lousy student writing. “I don’t accept papers that aren’t good anymore because the minimum you can do is turn in a good paper. So, why am I going to force you to write a bad one? … [With AI] we can increase our standards of what we can accomplish.” Knowing the minimum bar that tools like ChatGPT can produce, he expects students to prove that they’ve developed their ideas beyond what the AI can generate.

Journalist Adam Davidson noted on a recent Freakonomics podcast episode that he’s taken to calling ChatGPT “the ‘B-minus at everything’ program.” If schools set low expectations for the quality of students’ essays, then AI will enable those who so desire to cheat their education. But if schools and teachers want to elevate expectations for their students, AI can be a powerful tool for rapid feedback and iterative prototyping. 

Breaking 9th-grade writing mindsets and habits

I think my 9th-grade self would have loved having a tool like ChatGPT to help with my essay assignments. But the real reason why is probably not what you’re thinking.

I relish the first part of writing—coming up with ideas worth sharing—and I find satisfaction in the final part of writing—polishing my prose for persuasive power. But the middle part—hammering out a lousy first draft—is a painful process given my bad habit of perfectionistic editing as I write. But over the last few months, I’ve found two amazing things that ChatGPT can do for me as a writer.

First, ChatGPT allows me to do what my colleague, Bob Moesta, calls “rapid prototyping.” I feed the AI my ideas—often through verbal dictation using its mobile app—and then it hands me back an outline for organizing those ideas into a blog post. We do some back and forth on the outline, then I ask it to write me the first draft, one headings-worth at a time. I’m not giving it a topic and then asking it to do the work of coming up with what to say on that topic. I’m doing the thinking, then it’s doing the initial writing. 

Are the first drafts written by ChatGPT up to par with what I expect of my own writing? No. They look like they were written by an average high school student following all the formal conventions they’ve been trained to mimic. The structure is so predictable that it’s boring, and the sentences are full of cliche turns of phrase.

But with this leg up from ChatGPT, a process that has typically taken me around four to six hours gets cut down to about an hour. What’s even more important is that this collaboration between me and the machine has been easing my dread of writing the first draft.

Second, ChatGPT gives me quick and convenient access to an outside perspective on my work. When I’m not sure if my structure is working, or I’m struggling to come up with a concise and catchy way to convey my ideas, outside feedback is often the best remedy. Unfortunately, the turnaround time for collegial feedback is typically a day or more, and when my colleagues are pressed for time, asking for feedback can feel like an imposition. Meanwhile, ChatGPT can often give me just what I need: a little bit of new insight to break me out of the rut I’m stuck in. Are its insights as good as those of a colleague? No. But what it lacks in quality it compensates for in on-demand responsiveness.

In short, while AI can handle the ‘how’ of writing, it falls short in understanding the ‘why’ and ‘what’—the substance that gives a piece of writing its rigor and depth. Nonetheless, I’ve experienced first hand how tools like ChatGPT can facilitate cycles of writing, revising, and refining, all while helping me foster low-stress, fail-forward mindsets.

Harnessing AI’s potential to revolutionize educational feedback

I think we’re on the verge of a future where AI dramatically reshapes how students experience learning to write. With the help of AI, students will be able to see more clearly that the most important part of writing isn’t what happens when your fingers hit the keyboard—it’s the learning and the thinking that happens before you ever pull up a blank page. Once they do their thinking, AI can help them translate what they’ve discovered into written text. Then, as they learn to work with that text to hone in on what they really want to communicate, sophisticated algorithms can help them sharpen their intuitions for that medium by providing real-time feedback on not only grammatical errors but also argument coherence, evidence use, and rhetorical strategy.

When schools and educators see AI as an ally rather than an adversary, I suspect they’ll discover an unprecedented opportunity to both raise the bar on what they expect from their students as well as make the learning experience more enjoyable and meaningful. Did I mention that I used AI to write the first draft of this piece?

This post was written with assistance from ChatGPT. For anyone interested in how the post was crafted, here’s a link to the ChatGPT conversation that helped produce this post.

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